Your story, beautifully designed—with users and strategy in mind

Your story, beautifully designed—with users and strategy in mind

Your story, beautifully designed—with users and strategy in mind

With two years experience creating clear, accessible and purposeful digital experiences - combing UX strategy, content-first design, and visual storytelling - I help shape products that connect people and meet business goals.

I'm looking to join or collaborate with dynamic teams where creativity, collaboration, and impact come together.

With two years experience creating clear, accessible and purposeful digital experiences - combing UX strategy, content-first design, and visual storytelling - I help shape products that connect people and meet business goals.

I'm looking to join or collaborate with dynamic teams where creativity, collaboration, and impact come together.

With two years experience creating clear, accessible and purposeful digital experiences - combing UX strategy, content-first design, and visual storytelling - I help shape products that connect people and meet business goals.

I'm looking to join or collaborate with dynamic teams where creativity, collaboration, and impact come together.

Katerina Rabadzhiyska

Katerina Rabadzhiyska

UX/UI Designer

UX/UI Designer

Let's work together

Let's work together

Let's work together

Let's work together

Download my CV

Download my CV

Download my CV

Download my CV

Latest work

A New Digital Story for a Nonprofit Changing Thousands of Lives Across India

I redesigned the website for Kiran Foundation, a nonprofit transforming lives through education and empowerment across India. This was more than a visual refresh—it was about building a platform for growth, trust, and real impact. Here’s how I approached it:

- User-Centered Research
- Collaborative Discovery
- Strategic Content and Structure
- Authentic Visual Design
- Purposeful UX - Annotated every decision with logic, psychology, and established UX principles.

I redesigned the website for Kiran Foundation, a nonprofit transforming lives through education and empowerment across India. This was more than a visual refresh—it was about building a platform for growth, trust, and real impact. Here’s how I approached it:

- User-Centered Research
- Collaborative Discovery
- Strategic Content and Structure
- Authentic Visual Design
- Purposeful UX - Annotated every decision with logic, psychology, and established UX principles.

I redesigned the website for Kiran Foundation, a nonprofit transforming lives through education and empowerment across India. This was more than a visual refresh—it was about building a platform for growth, trust, and real impact. Here’s how I approached it:

- User-Centered Research
- Collaborative Discovery
- Strategic Content and Structure
- Authentic Visual Design
- Purposeful UX - Annotated every decision with logic, psychology, and established UX principles.

Services: UX Audit , User Research, Content Strategy, UX Copy, Visual Design, Web Design

Scalable Growth | Social Impact | Purposeful Design | Projected Mentorship Expansion 27% Growth | Mission Alignment- Funding 8000 students

Lead UX/UI Designer, worked alongside 4 developers

Read Case Study

Read Case Study

Read Case Study

Read Case Study

More Projects

More Projects

More Projects

Chloe - a shop built for dogs and the people who love them

Chloe - a shop built for dogs and the people who love them

What started as a simple idea—making it easier to find well-made dog beds and toys—became a full personal project where I designed both the brand and the website. Along the way, I focused on creating something that could feel trustworthy, warm, and genuinely helpful to pet owners. Prioritizing clean and elegant style.

Services: UX/UI Design, Web Design, Brand Identity

Niche e-commerce | Conversion-aware layout| Web Design

See Sample

See Sample

See Sample

See Sample

Simplifying the complex: a personal take on event SaaS

Born from a real-life conversation with an event organizer, this personal project reimagines event management with a unified, cloud-based platform. I designed a clean, intuitive interface to replace fragmented tools, automate tasks, and improve collaboration. Usability testing guided key improvements, resulting in a streamlined, accessible solution built for simplicity and impact

Services: UX/UI Design, Product Strategy, User Research

Dashboard Design | Workflow efficiency | Multi-tool replacement

Read Case Study

Read Case Study

Read Case Study

Simplifying the complex: a personal take on event SaaS

Born from a real-life conversation with an event organizer, this personal project reimagines event management with a unified, cloud-based platform. I designed a clean, intuitive interface to replace fragmented tools, automate tasks, and improve collaboration. Usability testing guided key improvements, resulting in a streamlined, accessible solution built for simplicity and impact

Services: UX/UI Design, Product Strategy, User Research

Dashboard Design | Workflow efficiency | Multi-tool replacement

Read Case Study

When Craftsmanship and Quality Enthusiasts meet

Pepe’s Pasta began with a simple goal: connect customers with Italy’s local pasta makers through a seamless and trustworthy app experience. As the solo designer and researcher, I led every phase—from market research and competitor analysis to user flows, interface design, and prototype testing. The result was a mobile app that not only simplifies grocery shopping but also helps small pasta artisans grow their reach and connect with a community that values tradition and quality.

Services: UX/UI Design, Mobile Design, User Research

Mobile App | E-commerce | Increased reach for small business | Community building

Read Case Study

Read Case Study

Read Case Study

When Craftsmanship and Quality Enthusiasts meet

Pepe’s Pasta began with a simple goal: connect customers with Italy’s local pasta makers through a seamless and trustworthy app experience. As the solo designer and researcher, I led every phase—from market research and competitor analysis to user flows, interface design, and prototype testing. The result was a mobile app that not only simplifies grocery shopping but also helps small pasta artisans grow their reach and connect with a community that values tradition and quality.

Services: UX/UI Design, Mobile Design, User Research

Mobile App | E-commerce | Increased reach for small business | Community building

Read Case Study

Long story short

I’m a designer based in Italy, driven by curiosity and a belief in technology’s ability to create meaningful human connections.

I start every project by asking 'why'—whether it’s understanding what drives people or shaping products that genuinely deliver value.

My experience in non- profit organizations taught me how to balance beauty with function and always design with empathy at the core.

Now, I’m ready for my next challenge: to join a dynamic team where creativity, collaboration, and impact come together.

Download My CV.

Ways I contribute

UX & UI Design

Design thoughtful interfaces that balance usability with visual clarity—whether it’s for a product in early development or refining existing flows.

01

UX Audits

Assess existing digital products to identify usability issues, uncover friction points, and provide actionable insights for improvement.

02

Content-First Design

Prioritize real or structured content early in the process, allowing the design to support communication, not just aesthetics

03

Web Design

Creating responsive, accessible websites that reflect brand identity and support business and user goals through structured layouts and strong visual hierarchy.

04

Website Redesign

Help modernize and rework existing websites, improving both the user experience and visual expression without losing sight of business priorities.

05

Mobile and Web App

Design intuitive, consistent interfaces for both mobile and web applications—focusing on usability, scalability, and a seamless cross-platform experience.

06

What is it to work with me

I admire Katerina's intense focus and commitment to the work- she raised the quality bar for the entire team and inspired us all to strive for better. From the day one, she showed genuine commitment to bring our vision to life and to ensure that the website serves various audience segments.
It's rare to find people who take ownership and put their soul into the work and Katerina is one of them. I wholeheartedly recommend her to anyone looking for a collaborator who leads with both skills and heart.

— Anurag Kumar

Founder

'Through her work, Katerina comes to understand the user needs and to effectively advocate for those users. She is value and liked teammate, highly collaborative, and resourceful, she shares her design knowledge openly, learns from others and eagerly tackles new challenges, and peruses growth.'

— Thomas Garrot

MED

'Katerina is a talented, passionate designer who brings curiosity, creativity, and a strong desire to grow to every project. She integrates UX principles into her work, going beyond visuals to create thoughtful, meaningful solutions. When facing new challenges, she researches quickly and applies insights to deliver high-quality results. Her dedication to growth and fresh perspectives makes her a standout designer with real impact.'

— Natalie Yoder

UXR Leader

‘Katerina was a vital member of our UX team, consistently finding effective solutions to challenges, particularly in responsive design and accessibility. She not only brought deep expertise but also helped cultivate a collaborative environment where her insights were invaluable. I’ve gained much from her knowledge and can always rely on her for thoughtful and constructive feedback when needed.’

— Mridula Joshi

UX Designer & Researcher

‘Katerina has an exceptional eye for detail and a user-centered approach that ensures every design decision enhances functionality and aesthetics. Her ability to transform complex ideas into user-friendly designs is nothing short of impressive. She excels at wireframing, prototyping, and collaborating with cross-functional teams, consistently delivering work that exceeds expectations. Skilled in conducting accessibility audits and adapting designs, Katerina will be a tremendous asset to any team.’

— Birundha Murugesan

UX/UI Designer

What is it to work with me

I admire Katerina's intense focus and commitment to the work- she raised the quality bar for the entire team and inspired us all to strive for better. From the day one, she showed genuine commitment to bring our vision to life and to ensure that the website serves various audience segments.
It's rare to find people who take ownership and put their soul into the work and Katerina is one of them. I wholeheartedly recommend her to anyone looking for a collaborator who leads with both skills and heart.

— Anurag Kumar

Founder

'Through her work, Katerina comes to understand the user needs and to effectively advocate for those users. She is value and liked teammate, highly collaborative, and resourceful, she shares her design knowledge openly, learns from others and eagerly tackles new challenges, and peruses growth.'

— Thomas Garrot

MED

'Katerina is a talented, passionate designer who brings curiosity, creativity, and a strong desire to grow to every project. She integrates UX principles into her work, going beyond visuals to create thoughtful, meaningful solutions. When facing new challenges, she researches quickly and applies insights to deliver high-quality results. Her dedication to growth and fresh perspectives makes her a standout designer with real impact.'

— Natalie Yoder

UXR Leader

‘Katerina was a vital member of our UX team, consistently finding effective solutions to challenges, particularly in responsive design and accessibility. She not only brought deep expertise but also helped cultivate a collaborative environment where her insights were invaluable. I’ve gained much from her knowledge and can always rely on her for thoughtful and constructive feedback when needed.’

— Mridula Joshi

UX Designer & Researcher

‘Katerina has an exceptional eye for detail and a user-centered approach that ensures every design decision enhances functionality and aesthetics. Her ability to transform complex ideas into user-friendly designs is nothing short of impressive. She excels at wireframing, prototyping, and collaborating with cross-functional teams, consistently delivering work that exceeds expectations. Skilled in conducting accessibility audits and adapting designs, Katerina will be a tremendous asset to any team.’

— Birundha Murugesan

UX/UI Designer

What is it to work with me

I admire Katerina's intense focus and commitment to the work- she raised the quality bar for the entire team and inspired us all to strive for better. From the day one, she showed genuine commitment to bring our vision to life and to ensure that the website serves various audience segments.
It's rare to find people who take ownership and put their soul into the work and Katerina is one of them. I wholeheartedly recommend her to anyone looking for a collaborator who leads with both skills and heart.

— Anurag Kumar

Founder

'Through her work, Katerina comes to understand the user needs and to effectively advocate for those users. She is value and liked teammate, highly collaborative, and resourceful, she shares her design knowledge openly, learns from others and eagerly tackles new challenges, and peruses growth.'

— Thomas Garrot

MED

'Katerina is a talented, passionate designer who brings curiosity, creativity, and a strong desire to grow to every project. She integrates UX principles into her work, going beyond visuals to create thoughtful, meaningful solutions. When facing new challenges, she researches quickly and applies insights to deliver high-quality results. Her dedication to growth and fresh perspectives makes her a standout designer with real impact.'

— Natalie Yoder

UXR Leader

‘Katerina was a vital member of our UX team, consistently finding effective solutions to challenges, particularly in responsive design and accessibility. She not only brought deep expertise but also helped cultivate a collaborative environment where her insights were invaluable. I’ve gained much from her knowledge and can always rely on her for thoughtful and constructive feedback when needed.’

— Mridula Joshi

UX Designer & Researcher

‘Katerina has an exceptional eye for detail and a user-centered approach that ensures every design decision enhances functionality and aesthetics. Her ability to transform complex ideas into user-friendly designs is nothing short of impressive. She excels at wireframing, prototyping, and collaborating with cross-functional teams, consistently delivering work that exceeds expectations. Skilled in conducting accessibility audits and adapting designs, Katerina will be a tremendous asset to any team.’

— Birundha Murugesan

UX/UI Designer

Turning ideas into experiences that resonate and connect to build something extraordinary.

Turning ideas into experiences that resonate and connect to build something extraordinary.

Turning ideas into experiences that resonate and connect to build something extraordinary.

Turning ideas into experiences that resonate and connect to build something extraordinary.

Contact Me

katerinar.designer
@gmail.com

katerinar.designer
@gmail.com

katerinar.designer
@gmail.com

katerinar.designer
@gmail.com

Menu

Work

About

Contact

Social Media

LinkedIn

Medium

Behance