A New Digital Story for a Nonprofit Changing Thousands of Lives Across India

Website Redesign

Projected Mentorship Expansion 27% Growth

Mission Alignment- Funding 8000 students

Background

Kiran Foundation is a non profit organization based in India, that uplifts exceptionally talented students from underprivileged backgrounds through its flagship Kiran Pratibha Program—while also empowering women nationwide via the Kiran Shakti Program’s free skill-building courses and workshops.

The Challenge

The existing Kiran Foundation website lacked usability, emotional resonance, and structural clarity, which limited its ability to build trust, communicate impact, and support the foundation’s growth and outreach goals. There was a redesign version in progress but it didn't serve the foundation's goals.

Services

UX Audit

User Research

Content Strategy

UX Copy

Visual Design

Web Design

My Role

Lead Designer

Timeline

February 2025- June 2025

Projected Impact

67% increase in the number of students supported with scholarships

27% Mentorship Expansion Growth

Goals

Amplify the Foundation’s Impact

Amplify the Foundation’s Impact

Amplify the Foundation’s Impact

Amplify the Foundation’s Impact

Build Trust and Credibility

Build Trust and Credibility

Build Trust and Credibility

Build Trust and Credibility

Create a Scalable, User-Friendly Platform

Create a Scalable, User-Friendly Platform

Create a Scalable, User-Friendly Platform

Create a Scalable, User-Friendly Platform

Attract Support (Mentors, Donors, Partners)

Attract Support (Mentors, Donors, Partners)

Attract Support (Mentors, Donors, Partners)

Attract Support (Mentors, Donors, Partners)

Constrains

Tight timeline and fixed deadlines

Required use of pre-made Bootstrap components

Limited flexibility for creative exploration and custom design solutions

Process

[01] User Research

Hotjar Analysis: Studied user behavior patterns to identify usability gaps

Stakeholder Interviews: Collaborated with program leads to understand the organization’s story, audience, and long-term goals

Content Audit: Reviewed existing copy to identify inconsistencies and missed storytelling opportunities

[02] Insights

Homepage Drop-off: Heatmaps revealed a high exit rate on the homepage, suggesting users weren't finding what they needed quickly.

Weak Call-to-Actions (CTAs): CTAs were either missing or unclear, leading to low engagement and conversions.

Navigation Issues: Users got stuck in subpages due to unclear structure; key pages were missing or hidden from the main menu.

Unclear Messaging: Website copy lacked clarity and direction, making it hard for users to understand the Foundation’s mission or next steps.

Content Overload: Text-heavy sections with little visual support made the site hard to scan and digest.

Lack of Storytelling: The emotional impact and human side of the Foundation’s work were missing, reducing user connection.

Ineffective Visuals: Existing visuals didn’t support or enhance the message, and failed to reflect the real impact or community.

Outdated Course Info: Information about the Kiran Shakti Program was incomplete, unclear, and not regularly updated.

[03 Design Solution & Delivarables]

Updated sitemap for improved navigation

Refined, mission-aligned website copy

High-fidelity visual designs created in Figma

Custom visual assets (real imagery + graphic elements)

Annotated design files with UX reasoning and decision logic

Next Steps

User Interviews

Engage potential users through interviews and usability tests on the existing site to uncover areas for improvement

User Engagement

Utilize Hotjar to gain insights into user behavior, measure the success of updates, and inform ongoing UX improvements.

SEO Optimization

Audit performance, accessibility, and SEO, and to highlight areas needing improvement with Google Light House

Katerina worked as Lead UI/UX designer on the redesign of the Kiran Foundation website—a project that is very close to our hearts and crucial for scaling our services to the people we serve. I admire her intense focus and commitment to the work; she raised the quality bar for the entire team and inspired us all to strive for better. From the day one, she showed genuine commitment to bring our vision to life and to ensure that the website serves various audience segments. Her commitment, technical skills, and attention to detail make her a invaluable asset to any high-quality software development team.
It's rare to find people who take ownership and put their soul into the work and Katerina is one of them. I wholeheartedly recommend her to anyone looking for a collaborator who leads with both skills and heart.

— Anurag Kumar

Founder

Katerina worked as Lead UI/UX designer on the redesign of the Kiran Foundation website—a project that is very close to our hearts and crucial for scaling our services to the people we serve. I admire her intense focus and commitment to the work; she raised the quality bar for the entire team and inspired us all to strive for better. From the day one, she showed genuine commitment to bring our vision to life and to ensure that the website serves various audience segments. Her commitment, technical skills, and attention to detail make her a invaluable asset to any high-quality software development team.
It's rare to find people who take ownership and put their soul into the work and Katerina is one of them. I wholeheartedly recommend her to anyone looking for a collaborator who leads with both skills and heart.

— Anurag Kumar

Founder

I appreciate you reading through this case study.
Let’s continue the conversation!

Turning ideas into experiences that resonate and connect to build something extraordinary.

Contact Me

katerinar.designer
@gmail.com

katerinar.designer
@gmail.com

katerinar.designer
@gmail.com

katerinar.designer
@gmail.com